Print Design
Branding / Hand Generated Typography / Illustration / Silk Screen Printing / Social Media
For my senior project, I re-branded the campus-wide event, Artigras. Artigras is two years old, and needs to amp up it's attendance rate. The event itself surrounds the arts parade, marching from downtown DeKalb, to the Jack Arends art building. The concept behind the project reflects the unifying of the residential community and the Northern campus community. I chose to express that through the use of hand generated typography for the logo and main informational parts, and the created a group of ten ambiguous characters to represent the parade attendees. A feeling of being friendly, personal, and approachable is emoted through the human connection in the messaging and visuals.
*Created for educational purposes only.
